Privacy policy

Last updated: December 2025

This Privacy Policy describes how Richly (“Richly,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you access or use our website, landing pages, waitlist forms, and any related online features (collectively, the “Site”).

This Privacy Policy applies only to our marketing website and waitlist experience. Any future Richly mobile or web application will have its own privacy notice at launch.

By accessing the Site, you agree to this Privacy Policy.

1. INFORMATION WE COLLECT

We collect information in three ways: (1) information you provide, (2) information collected automatically, and (3) information processed by third-party service providers.

1.1 Information You Provide

You may voluntarily provide:

  • Email address (e.g., joining the waitlist, newsletter signup)

  • Name (optional)

  • Form submissions through Framer Forms

  • Survey responses

  • Messages you send to us

We do not request or require sensitive personal information on this Site.

No Financial or Budget Data Is Collected

This landing page does not collect, store, or process:

  • banking usernames/passwords

  • account numbers

  • transaction histories

  • budget categories or spending data

  • financial institution logins

This Site is purely informational and for opt-in communication only.

1.2 Information Collected Automatically

When you use the Site, we may automatically collect:

  • IP address and approximate location (city/region)

  • Browser type, device type, and operating system

  • Date/time of visit

  • Pages viewed and time spent on the Site

  • Interactions with forms, buttons, or links

  • Referring URL (e.g., Bitly-tracked links, ads, social media)

This information is collected through cookies, pixels, and similar technologies.

1.3 Information Collected Through Third-Party Tools

The following services may collect or process data on our behalf:

Beehiiv (Email Delivery & Newsletters)

Used to collect emails, send newsletters, and manage subscriber preferences.

Loops (Email Messaging & Product Updates)

Used to send automated emails, onboarding flows, waitlist notifications, and launch announcements.

Google Analytics (Performance & Traffic Analytics)

Used to measure usage patterns and site performance.
Google may collect pseudonymous identifiers, device information, and browsing behavior.

Framer Forms (Form Processing & Submissions)

Used to collect waitlist signups, questions, and early-access submissions.

Bitly (Link Shortening & Click Analytics)

Used to track link performance, such as clicks, referrers, device type, and basic geo-level data.

Each third-party provider processes information according to its own privacy policy.

2. HOW WE USE YOUR INFORMATION

We use collected information to:

  • operate, maintain, and improve the Site

  • manage waitlists and email lists

  • send newsletters, product updates, and launch announcements

  • analyze traffic and user behavior

  • provide customer support when requested

  • ensure security and prevent misuse

  • comply with legal obligations

We do not sell your personal information.

3. LEGAL BASIS FOR PROCESSING (For U.S. Visitors)

While U.S. federal law does not require a specific legal basis, we process information under:

  • Your consent (e.g., newsletter signup)

  • Our legitimate interests (e.g., analytics, improving site performance)

  • Legal compliance (e.g., responding to lawful requests)

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies, pixels, and similar tools to:

  • remember preferences

  • measure site usage

  • attribute marketing performance

  • improve user experience

Your Options

You may disable cookies in your browser. Some features may not function correctly if you do.

5. HOW WE SHARE INFORMATION

We may share information with:

  • Service providers (Beehiiv, Loops, Google Analytics, Framer, Bitly)

  • Vendors or contractors who help operate the Site

  • Legal authorities when required by law

  • Successor entities (in case of merger, acquisition, or restructuring)

We do not sell personal information under any definition of “sale” under U.S. privacy laws.

6. DATA RETENTION

We retain information only as long as reasonably necessary for the purposes described in this Policy, including:

  • managing email lists and waitlists

  • complying with legal obligations

  • maintaining business records

If you unsubscribe, your email may remain on a suppression list to ensure we do not email you again.

7. DATA SECURITY

We use administrative, technical, and organizational measures consistent with industry standards, including:

  • encrypted transmission (HTTPS)

  • restricted access to subscriber data

  • security controls provided by Beehiiv, Framer, Loops, Google, and Bitly

No method of storage or transmission is 100% secure.

8. YOUR PRIVACY RIGHTS (U.S. Residents)

Depending on your state of residence (including California, Virginia, Colorado, Connecticut), you may have rights to:

  • request access to personal information we have collected

  • request deletion of personal information

  • opt out of certain types of data sharing

  • correct inaccurate personal information

  • obtain a portable copy of your data

How to Exercise Your Rights

Email us using the contact information in Section 13.
We may need to verify your identity before responding.

California Residents (CCPA/CPRA)

You have the right to:

  • know categories of personal information collected

  • know sources of that information

  • understand how it is used

  • request deletion

  • request correction

  • opt out of “selling” or “sharing” personal information (we do neither)

We do not knowingly collect or share “sensitive personal information.”

9. CHILDREN’S PRIVACY

The Site is not intended for individuals under 18.
We do not knowingly collect information from children under 18.

If you believe a minor has provided personal information, contact us and we will delete it.

10. INTERNATIONAL USERS

Our Site is operated from the United States.
If you access the Site from outside the U.S., your data may be transferred to and processed in the U.S.

By using the Site, you consent to such transfers.

11. THIRD-PARTY LINKS

The Site may contain links to third-party websites.
We are not responsible for their privacy practices or content.
You should review their privacy policies before interacting with them.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time.
The “Last Updated” date above reflects the most recent revision.

If changes are material, we may provide additional notice (e.g., email or banner).
Your continued use of the Site constitutes acceptance of the updated policy.

13. CONTACT US

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Richly
Email: emma@getrichlyapp.com